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Advertising and Marketing
Good preparations for the fair are the key
to success. This applies not only to us as organizers,
but primarily to you as an exhibitor as well.
Die Mainzer Minipressen-Messe is being advertised
intensively by the organizers and our partners
through:
- Ads in daily newspapers and other media for
the masses, as well as in specialized publications
- Mailings to selected visitor target groups
and experts
- Comprehensive press and media work with focused
information and specialized texts
- Posters at highly visible locations
- Book fair catalogue and book fair newsletter
- Comprehensive and current information on the
Internet under www.minipresse.de
- Active advertising by our partners' organizations
and distribution channels
- Other activities by the individual organizers
and organizers of the book fair and of the accompanying
events
So that you can inform your customers about
your attendance at this book fair personally
and selectively, and so that you can invite them
to visit the fair, we are able to provide you
with a selection of means of advertising obtainable
from us:
- Book fair catalogue with list of exhibitors,
ads, hall plan, program and many articles on
authors, books and publishing firms
- Book fair newsletter with editorials related
to the Mainzer Minipressen-Messe and advertisements
- Postcard and letter of invitation
Furthermore, we can also offer you the possibility
of placing your ad in the catalogue on the International
Book Fair of Small Publishers and Hand Presses
and in the book fair newsletter. You will find
more information and the online form here.
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